Get a better return on investment
Facebook Ad Management
Build brand awareness and generate consistent sales using the power of Facebook to reach your target audience. At RankingPT, we help you create stunning, high-converting ads that target the right users at different stages of the buyer cycle. Our agency will help you get the sales and revenue you need to grow your business.
Tired of dealing with the challenges of Facebook ad campaigns?
If any of these challenges seem familiar to you, get to know RankingPT. As a leading Facebook advertising agency, we work with hundreds of clients across all types of industries, solving these very problems.
Increase in Facebook Ads expenses
Too few qualified leads
No internal expertise
Low return on investment
Insufficient leads or sales
Bad relationship with agencies
Rising Lead Costs
Does not reach the target audience
Falling behind competitors
What is Facebook advertising?
More and more businesses are using Facebook ads to increase traffic and generate leads. The social network has access to an unprecedented volume of data, and with every like and share, it collects more information about individual users – information that you can use to ensure your ads reach your well-targeted personas. The key to success with Facebook Ads is knowing how to use Facebook’s wealth of data and countless features; and this is something our marketing experts can help you with.
How Facebook Ad Management works
Facebook is one of the most used social platforms in the world, so it will not be surprising to learn that millions of companies use its advertising platform to grow their brands, increase traffic volume and generate contacts. Facebook ad management is just one of the many online advertising services and social media solutions that The Brains has provided to clients – and achieved fantastic results with.
To learn more about RankingPT and what our Facebook ad management service can do for you, contact us for a free, no-obligation consultation.
Why should businesses invest in Facebook Ads?
Facebook’s advanced targeting options allow you to reach a specific audience based on demographics, interests, behaviors, and more. This means you can effectively target your ads to the people who are most likely to be interested in your products or services. Facebook ads can be a cost-effective way to reach and engage your target audience. You can set a budget for your ad campaign and only pay when people take a specific action, like clicking your ad or visiting your website. Additionally, Facebook offers a variety of ad formats, including video ads, carousel ads, and more, allowing you to create ads tailored to your business and your target audience. You can also choose to run your ads on a pay-per-click (PPC) or pay-per-impression (PPI) basis, depending on your goals.
Prospecting & Retargeting - Audience strategy
To implement a successful Facebook ad strategy that includes thriving and retargeting, it’s important to clearly understand your target audience and the goals of your ad campaign. You should also track the performance of your ads and make necessary adjustments to optimize your campaign and achieve the results you want.
Prospecting Audience: This strategy involves reaching new potential customers who have not yet interacted with your company. Typically, it involves targeting a broad audience based on demographics, interests, and behaviors. The objective of thriving is to generate opportunities and drive new business.
Audience Retargeting: This strategy involves targeting ads to people who have already visited your website or engaged with your company in some way. Retargeting allows you to remind these potential customers of your products or services and encourage them to take a specific action, like making a purchase.
Measuring Facebook Ad Campaign Success
- Conversion rate: This is the percentage of people who complete a desired action, such as making a purchase or signing up for a newsletter, after clicking on your ad. A high conversion rate is a good indicator that your ad is effectively driving business growth.
- Cost per conversion: This is the amount of money you spend to get a conversion. A lower cost per conversion is generally more desirable as it indicates you are getting more value for your money.
- Return on investment (ROI): This is the amount of profit obtained from your advertising campaign divided by the amount spent on the campaign. A high ROI is a good indicator of the success of your campaign in terms of business growth.
- Customer Lifetime Value: This is the amount of money a customer is expected to spend on your products or services over their lifetime. By increasing your customer lifetime value, you can drive long-term business growth.
- Reach and engagement: You can also measure the success of your Facebook ad campaign by analyzing the reach and engagement of your ads. High reach means your ad is being seen by a large number of people and high engagement means peo
Transparent reporting and analysis
When you choose a Facebook Ads management company, you have the right to know exactly what you are paying for. No need to worry! Our social media team takes great pride in the work they do for our clients!
-
Campaign performance reports
We report all important metrics related to your campaign such as impressions, average CPC, conversions, etc.
-
24/7 control panel access
All your Facebook campaign reports are available online and accessible whenever you need them. You can also schedule reports to be sent via email.
-
Google Analytics Integration
Our dashboard integrates with Google Analytics, allowing you to access all important traffic information in one place.
Frequently Asked Questions
Still have questions about our Facebook ad services?
Check out our FAQs:
While we can make recommendations, the ad spend budget is determined by the client. We do not recommend a monthly spend of less than €500 for local businesses or €1,500 for national reach. Our fees are based on a percentage of ad spend, with a minimum monthly fee.
There is no specific ideal budget for Facebook ads, as it depends on your advertising goals, target audience, industry, competition, and many other factors. Ultimately, a good Facebook Ads budget supports your business goals and gives you some room to experiment and optimize your approach. Facebook offers a lot of flexibility when it comes to ad spending, so you can start with a more modest budget as you test and perfect different ad combinations to see what works and what doesn’t. Then, you can gradually increase your budget as you begin to define your best-performing campaigns.
Yes! Facebook Ads agencies work with businesses of all sizes, but they can be especially useful for small businesses that have limited resources and advertising budgets. An agency can help you develop cost-effective, personalized ads that specifically target your ideal target audience, so your advertising dollars aren’t wasted on impersonal, generalized campaigns. Small businesses need a strong online presence to survive and thrive, and a Facebook ad agency can maximize your brand visibility and customer reach, delivering significant growth and ROI.
Facebook ad services encompass a range of objectives that aim to achieve specific goals for businesses. At Upgrow, we focus our strategies on conversions and lead generation, but there are several other common goals:
Conversions: Encourage specific actions on your website, such as making a purchase, signing up, or filling out a form.
Lead generation: Collect potential customer information like email addresses through lead forms directly on Facebook.
Traffic: Drive traffic to your website, blog or landing page.
Brand awareness: Creating ads to introduce your brand to a larger audience and increase recognition.
Reach: Maximize the number of people who see your ads to increase visibility
Engagement: Encourage likes, comments, shares and interactions with your content.
Video views: Getting more views for your video content.
Each objective corresponds to a specific goal, and Facebook ad services adapt strategies, targeting and content to achieve the desired result for your business.
Facebook ad services include a variety of ad formats to respond to different marketing objectives and audience preferences. Some of the prominent ad formats we use are:
Lead Generation Ads: Designed to collect user information like email addresses without you having to leave Facebook.
Dynamic ads: Personalized ads that display products or content based on a user’s past interactions with your website or app.
Stories Ads: Full-screen vertical ads that appear in Facebook, Instagram, or Messenger Stories.
Image Ads: Unique images with eye-catching visuals and concise text to get your message across.
Video Ads: Captivating video content to showcase products, services or brand stories.
Post Engagement Ads: Promoting organic Facebook page posts to a wider audience to increase engagement.
Event Response Ads: Encourage users to respond and participate in events you are hosting.
Offer Ads: Promote discounts or special offers to attract customers.
Carousel Ads: Multiple images or videos in a single ad, allowing users to scroll through and explore different offers.
These diverse ad formats give businesses the flexibility to create campaigns that align with their goals, that resonate with their target audience, and that deliver their messages effectively across the Facebook platform and its associated apps.
Yes, you can schedule your Facebook ads to run at specific times using Facebook’s ad scheduling feature. This feature allows you to choose the days and times your ads will be shown to your target audience.
Here’s how you can:
Ad creation: When creating or editing your ad campaign in Facebook Ads Manager, navigate to the ad set level (where you set targeting, budget, and placements).
Placements: Once you’ve chosen your ad placements, scroll down to the “Placements” section and select “Edit placements.”
Ad delivery: In the “Ad delivery” section, you will see the option to set a time for your ads in the “Show ads at specific times” checkbox.
Set time: Check the box, then select “Create a new time” to set the days and times you want ads to appear.
Day Separation: You can customize the schedule by selecting specific days of the week and adjusting the time slots you want your ads to appear.
Save changes: After setting the desired time, click “Apply” or “Save” to confirm the changes.
Keep in mind that ad scheduling is available for specific ad placements like Facebook Feed, Instagram Ad Feed, and Audience Network.
Additionally, consider your target audience’s time zones when scheduling ads, especially if you’re targeting a global audience. Using ad scheduling can help you optimize the delivery of your ads, ensuring they appear when your target audience is most likely to be active, improving the effectiveness of your campaigns.
A Facebook Business Page, commonly referred to as a “Facebook Page,” is a dedicated online presence created for businesses, brands, organizations, public figures, and other entities to connect with their audiences on the Facebook platform. It serves as a platform for companies to showcase their products, services and content, as well as interact with their customers, followers and fans. Many businesses use a Facebook ad agency to manage their business page and ad programs so they can focus on other parts of the business.
You can typically see initial results within the first 2 to 4 weeks after launching a Facebook ad campaign. However, continuous optimization is critical to maintaining and improving performance over time.
We monitor your campaigns daily and make the necessary adjustments to ensure optimal performance. We’ll also keep you updated on key metrics and changes.
You’ll receive regular reports that are easy to understand, showing key metrics like reach, engagement, clicks, conversions and ROI. We will also provide information and recommendations.
Yes, Facebook allows you to schedule your ads to run on specific dates and times. This feature helps you target your audience when they are most active or when they expect the most engagement.
Don’t worry! We will analyze the data, identify issues, and implement changes to improve performance. We are committed to obtaining the best results possible.