GROW WITH LOCAL SEO SERVICES
Local SEO Services
Four in five consumers use search engines to find local businesses. Our local SEO services ensure your business appears in the right place at the right time. Contact us today to improve your local visibility and grow your business!
Do local SEO services really work?
Today, the Internet is more personal than ever. So whether your main customer is 100 miles or 100 feet away from you, using local SEO for your small business is actually the most effective way to make that connection. But how does this work?
Name, address, telephone
Also known as NAP syndication, getting your business found in highly sought-after local directories is a must for any SEO campaign.
Google My Business Profile
Optimizing your company's profile page on Google is a fundamental pillar of your success in the local market, ensuring that you are found organically and on Google Maps.
Focused strategy
The most successful small business SEO services will have a hyper-targeted campaign for your main products and services.
What is Local SEO?
Local SEO is a strategic approach that allows businesses to optimize their online presence for specific geographic locations. By focusing on local search engine optimization, businesses can effectively target customers who are most likely to search for and interact with their products or services in their vicinity.
One of the most common searches is localized searches, using keywords like “near me” or “closer” accompanied by a keyword related to the product or service.
Google recognizes the importance of local searches and prioritizes local results in its rankings. This means that businesses with a strong local SEO strategy have the opportunity to reach a highly targeted and qualified audience. In fact, statistics reveal that around 50% of local searches result in a visit to a physical store.
Additionally, 97% of people search locally to find supermarkets, restaurants, stores, gyms and even e-commerce sites that deliver to their area.
In short, local SEO involves a series of fine-tuned aspects of search engines like Google Maps and Google My Business that help potential customers find you. This strategy is essential for any business that wants to thrive locally in its industry.
The advantages of local SEO
Do you have a local business? Are you a service provider looking to grow your audience in certain locations? With top-ranked individual landing pages that promote your business in each of the locations you serve, a number of local directory entries, and top places in the Google Map Pack, your local online visibility will get a huge boost.
88% of local business searches on a cell phone call or visit the location within 24 hours. This is precisely why you have to appear in local and “near me” searches, with a clear presence in your target areas, excellent reviews that build trust, and a user-friendly website perfectly structured for SEO success. And with RankingPT’s local SEO services, you’ll be able to take advantage of everything mentioned above.
Audit of Local Directories
Using third-party tools, RankingPT’s SEO team will check your presence on all major directories and those that feed those directories. We will compare your presence to your nominated competitors to identify areas for growth and optimization. During this process, we’ll identify any gaps or incorrect information so that Google can consider your listing robust.
Competitor analysis
During our research, the RankingPT SEO team will delve into competitor activity to identify those who are managing their local SEO presence well. Best practices will be identified and included in our plans so we can quickly learn what needs to be built and how, structurally, the site’s localized presence should be mapped out.
Online Reviews and Reputation Management
In the era of online interactions, managing your company’s digital reputation is essential. RankingPT specializes in fostering positive online reviews which, in addition to serving as testimonials, contribute to improving rankings in local search results. Our reputation management strategies include proactively monitoring online platforms, responding timely to customer reviews, and implementing effective solutions to resolve any concerns. By shaping a positive online image, we help you build trust and credibility with your local audience.
Local SEO, or local search engine optimization, is a digital marketing strategy that helps businesses improve their visibility in local search results on Google and other search engines. This approach focuses on increasing the online visibility of small and medium-sized businesses, particularly in specific geographic areas, by targeting “near me” and other location-specific searches.
Local SEO is crucial because it significantly increases small businesses’ online visibility to local consumers. With the number of local searches, including terms like “near me,” recently doubling, and with 72% of local searchers visiting a store within a five-mile radius, local SEO solutions are essential for attracting a local audience and growing visits to the store.
Local SEO works by optimizing a business’s online presence so that it appears in local search results. This involves ensuring that search engines correctly understand your business location and offerings, utilizing local keywords and optimizing Google My Business listings to improve rankings in local search results.
Local SEO services specialize in digital marketing and aim to improve a business’s online visibility on local search engine results pages. These services include optimizing the company’s Google My Business profile, improving rankings for local keywords, managing reviews, and ensuring the company’s listings are accurate across multiple directories.
Local SEO services are essential for any small business serving a specific geographic area, such as local retailers, service providers, medical offices, restaurants, and brick-and-mortar stores. These services are particularly beneficial for businesses that want to attract customers nearby and compete effectively in local markets.
A company specializing in local SEO optimizes a business’s online presence to achieve a higher ranking in local search results. This process includes managing Google My Business profile optimization, optimizing local keywords, creating local backlinks, managing reviews, ensuring NAP consistency (name, address and phone number), creating website content and analyzing local competitors to improve local search rankings.
Local SEO ranking factors include relevance and accuracy of business information, searcher proximity, Google My Business profile optimization, online reviews, local keyword usage, and user experience . Google evaluates these factors to determine local search rankings on its search engine results pages.
Local SEO helps increase a local business’s visibility in search engine results, generate more local website traffic, and outperform competitors in the area. Leads to an increase in contacts and sales from local customers, improving the company’s global online presence.
The advantages of local SEO services include trackable digital marketing strategies, better rankings on Google My Business and Google Maps, increased traffic both in-store and on your website, and a competitive advantage over other local businesses. These services position companies more prominently in search results, thus attracting a greater number of local customers.
Local SEO services can take some time to produce results. Typically, significant improvements in local SEO rankings can take a few months to appear. The exact duration may vary depending on factors such as competition, site history, and breadth of SEO efforts.