TikTok is currently the most popular social network in the world. It’s like Facebook in 2008 — a new platform with huge potential and a massive, enthusiastic user base. It’s the ideal platform to reach the most impulsive generation in history!
Whether you’re launching a new business or taking your company to the next level, creating the perfect marketing strategy and well-targeted ad campaign on TikTok with attention-grabbing creative content can help you achieve impressive results for both eCommerce businesses and for lead generation.
More than 150 million Millennials and Gen-Zs are using TikTok, but the app is also becoming popular among other generations, with 80% of users aged 16-34 and 26% aged 25-44.
Drive engagement with trending sounds and hashtags. TikTok's algorithm means that anyone and any content can go viral - it's just a matter of posting the right content at the right time.
Well-run ad campaigns on TikTok help brands thrive by being unique. Show off your personality and let the world know what makes you different from others using fun, engaging content that represents your brand.
Engagement on TikTok is unparalleled. It's not uncommon to see videos with millions of views and hundreds of thousands of likes.
The average TikTok user spends around 52 minutes a day on the app and is more engaged than on any other social network.
This high level of engagement is what eCommerce brands are looking for. Therefore, TikTok should be a key part of your social media marketing strategy.
Gen Z is driving TikTok's growth, with more than 60% of users born after 1996. This generation also has significant purchasing power: by 2022, it will represent 50% of the market and have a purchasing power of $143 billion . If you don't advertise to Gen Z on TikTok, you're hurting your eCommerce brand.
Advertising on TikTok is all about brief moments and quick reactions, so we fully understand the need for flexibility to take advantage of the latest trends. However, we balance this with a well-planned, data-driven content strategy built around your business goals.
Our team of Tiktok ads experts will work closely with you to extract insights and understand your goals. To stand out and break new ground on a platform like TikTok, it’s crucial that we collaborate to maximize impact and achieve meaningful results for your business.
We’re different from other advertising agencies on TikTok in that we offer unique packages based on “hours”, allowing you to choose the budget that best suits your needs. Our packages include a full TikTok ads service, covering everything from creating and writing to setting up and managing your ads, with no additional fees.
Still have questions about our Google Ads services? See our Frequently Asked Questions (FAQs):
TikTok is often associated with Gen Z, as it initially gained popularity among younger users. However, the platform has evolved to appeal to a diverse audience. While a significant portion of the user base is still made up of Gen Z and Millennials, TikTok has been gaining popularity among older users and even businesses. In fact, 37.4% of TikTok users are over the age of 30.
The diversity of content on TikTok, ranging from viral dance challenges to educational content and product demonstrations, allows brands to reach a wide audience beyond Gen Z. Depending on your target audience and content strategy, TikTok can be an effective platform for engaging users of all ages.
Advertising on TikTok offers several advantages. Firstly, with over 1 billion monthly active users worldwide, TikTok provides a vast potential audience for your brand. Additionally, the platform’s algorithm favors virality of content, making it easier for your ads to reach a wider audience.
TikTok’s user base is highly engaged, with an average of 95 minutes spent on the app per day. This level of engagement can result in greater exposure for your brand and potentially higher conversion rates. Finally, TikTok offers detailed targeting options, allowing you to reach your target audience effectively and precisely.
TikTok advertising costs can vary significantly depending on a number of factors, including your campaign objectives, targeting options, and the quality of your creative content. In general, you can set a daily or lifetime budget for your campaigns, and you’ll be charged based on the type of ad and the interactions it generates (such as clicks, views, or engagements).
Spending starts at a minimum of €20 per day or €600 per month.
For an accurate estimate, we recommend using TikTok Ads Manager. This tool allows you to set your budget and view estimated reach and engagement metrics based on your targeting preferences.
Our service package includes essential creative assets to optimize your content and advertising campaigns on TikTok. The quantity of these assets will depend on the package you select.
We believe that well-crafted content is essential to success on TikTok. We are committed to providing the best possible quality to boost your business on this platform. To this end, we produce creative content in-house and also collaborate with content creators and influencers.
While advertising on TikTok can be highly effective, it’s important to note that achieving virality quickly and immediately can be challenging. Campaign success depends on a variety of factors, including ad quality, targeting accuracy, competition, TikTok’s algorithm, and audience engagement. The platform offers robust campaign optimization tools, but results may vary.
To improve your chances of success, we work closely with you to develop effective campaigns. We continually monitor performance and make data-driven adjustments to maximize your return on investment (ROI).
Hiring an agency to manage your TikTok advertising offers several advantages. With our experience and expertise, we ensure that your budget is used effectively and that your campaigns are optimized for the best possible results. Our team is up to date with the platform’s ever-changing trends and audience behaviors, providing valuable insights that can make all the difference.
In addition, we have access to specialized tools and resources that may not be available in-house. By outsourcing TikTok campaign management, your team can focus on your core business activities while we handle the complexities of digital advertising. This not only saves you time and reduces learning curves, but also helps you achieve better results and maximize your return on investment (ROI).
You don’t need a large following to advertise on TikTok. The platform allows you to reach a wide audience, and many successful campaigns are designed to reach users who have not yet engaged with your brand. TikTok advertising uses extensive user data and advanced targeting options to ensure that your ads are shown to relevant people, regardless of the size of your follower base.
Whether TikTok advertising is right for your business depends on a number of factors, including your target audience, industry and marketing goals. In general, TikTok tends to be most effective for brands that offer products with an average purchase value of under £100. However, we’ve also seen great success with brands whose products have an average purchase value of £1,000 or more, which shows that this isn’t a hard and fast rule.
To determine whether TikTok advertising is a good fit for your business, it’s best to schedule a call with us to discuss your specific needs and goals!
TikTok Shop can be a valuable asset to your business.
With its vast user base and highly engaging platform, TikTok offers a unique opportunity to connect with potential customers. Integrating TikTok Shop into your marketing strategy can allow you to take advantage of a rapidly growing platform, reach a young audience, and ultimately boost your sales.
Not only does TikTok Shop make it easy to sell products directly, but it also helps you build a deeper connection with your audience by leveraging the platform’s natural engagement. However, it’s crucial to earn your customers’ trust before you look to increase sales. Build a strong, authentic presence on TikTok, and use that connection to maximize your store’s impact.