Facebook Ads

While we can make recommendations, the ad spend budget is determined by the client. We do not recommend a monthly spend of less than €500 for local businesses or €1,500 for national reach. Our fees are based on a percentage of ad spend, with a minimum monthly fee.

There is no specific ideal budget for Facebook ads, as it depends on your advertising goals, target audience, industry, competition, and many other factors. Ultimately, a good Facebook Ads budget supports your business goals and gives you some room to experiment and optimize your approach. Facebook offers a lot of flexibility when it comes to ad spending, so you can start with a more modest budget as you test and perfect different ad combinations to see what works and what doesn’t. Then, you can gradually increase your budget as you begin to define your best-performing campaigns.

Yes! Facebook Ads agencies work with businesses of all sizes, but they can be especially useful for small businesses that have limited resources and advertising budgets. An agency can help you develop cost-effective, personalized ads that specifically target your ideal target audience, so your advertising dollars aren’t wasted on impersonal, generalized campaigns. Small businesses need a strong online presence to survive and thrive, and a Facebook ad agency can maximize your brand visibility and customer reach, delivering significant growth and ROI.

Facebook ad services encompass a range of objectives that aim to achieve specific goals for businesses. At Upgrow, we focus our strategies on conversions and lead generation, but there are several other common goals:

Conversions: Encourage specific actions on your website, such as making a purchase, signing up, or filling out a form.

Lead generation: Collect potential customer information like email addresses through lead forms directly on Facebook.

Traffic: Drive traffic to your website, blog or landing page.

Brand awareness: Creating ads to introduce your brand to a larger audience and increase recognition.

Reach: Maximize the number of people who see your ads to increase visibility

Engagement: Encourage likes, comments, shares and interactions with your content.

Video views: Getting more views for your video content.

Each objective corresponds to a specific goal, and Facebook ad services adapt strategies, targeting and content to achieve the desired result for your business.

Facebook ad services include a variety of ad formats to respond to different marketing objectives and audience preferences. Some of the prominent ad formats we use are:

Lead Generation Ads: Designed to collect user information like email addresses without you having to leave Facebook.

Dynamic ads: Personalized ads that display products or content based on a user’s past interactions with your website or app.

Stories Ads: Full-screen vertical ads that appear in Facebook, Instagram, or Messenger Stories.

Image Ads: Unique images with eye-catching visuals and concise text to get your message across.

Video Ads: Captivating video content to showcase products, services or brand stories.

Post Engagement Ads: Promoting organic Facebook page posts to a wider audience to increase engagement.

Event Response Ads: Encourage users to respond and participate in events you are hosting.

Offer Ads: Promote discounts or special offers to attract customers.

Carousel Ads: Multiple images or videos in a single ad, allowing users to scroll through and explore different offers.

These diverse ad formats give businesses the flexibility to create campaigns that align with their goals, that resonate with their target audience, and that deliver their messages effectively across the Facebook platform and its associated apps.

You can typically see initial results within the first 2 to 4 weeks after launching a Facebook ad campaign. However, continuous optimization is critical to maintaining and improving performance over time.

You’ll receive regular reports that are easy to understand, showing key metrics like reach, engagement, clicks, conversions and ROI. We will also provide information and recommendations.