How Hosting Migrations Affects SEO
Website migration is one of the most complex processes in SEO. And the more complicated the process, the greater the risk to your website.
On the other hand, migrations are often necessary to keep up with constant technological changes and security requirements.
If your website migration is not done correctly, it can hurt your rankings and visibility for months on end.
Your current rankings are based on everything Google knows about your current website. Even a small change you make can have an impact, and if that change is applied to every page on your domain, the consequences can be dire. That’s why you need to check all the bases, especially on a technical level, to mitigate the risk as much as possible.
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