Instagram Marketing Agency

Instagram Ads

In recent years, Instagram has seen huge growth, becoming the second most popular social network after Facebook. It allows you to generate traffic to your Website thanks to creative and strong formats. Instagram ads offer the perfect combination of today’s top two digital trends: mobile and video. Facebook Business Manager simplifies your management.

Instagram Ads Banner
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Project

Our Instagram Ads Services

Instagram ads can boost brand visibility and drive targeted traffic to your website with well-crafted, creative formats. We offer a full-service experience that includes audit, management, and strategy creation.

Instagram Ads Audit

Audits are essential to give us a clear idea of your account’s strengths and weaknesses, and where the opportunities are for your brand. It’s the best way to make sure we hit the ground running and put your budget to the best use.

Instagram Ads Management

At Launch, there is no ‘set and forget’ mentality – we’re always monitoring campaigns to get you the very best results. Our in-house experts will set up, manage, and optimise your Instagram Ads activity every month, reporting on performance to give you full oversight and input.

Instagram Ads Strategy

You’re spoilt for choice with ad formats and campaign types on Instagram. We’ll collaborate with you to understand your goals, what creative you have available, and what you want to achieve. We’ll then develop a long-term strategy focused on your KPIs, with plenty of opportunities for review from your team.

Discuss Campaign
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Creativity & Ad Format

Images: For Instagram ads with a single image, it can be displayed in square, landscape, or vertical orientations.

Images

For Instagram ads with a single image, it can be displayed in square, landscape, or vertical orientations.

Videos

When incorporating a video into your Instagram advertisement, it can be showcased in either a square or landscape format, but not in Instagram Stories.

Carousel

Selecting the carousel layout for your ad allows for square or vertical presentations on both Feed and Stories.

Instagram Stories

Even though a fullscreen vertical format is advised for Stories ads, this layout can accommodate the media dimensions used in other sections. Stories ads can fit photo and video dimensions from Feed placements, which includes photos or videos up to 120 seconds with an aspect ratio ranging from 9:16, 16:9, to 4:5.

Reels

You can only use a fullscreen vertical asset for Reels ads.

Instagram Shop

Ads here can be formatted as single-image, carousel, or collection. Despite supporting multiple ratios, they will always display as 1:1 square images and will direct users to your website’s product details upon tapping.

Instagram Ads Example
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Instagram Ads Example

Target Audience

Get in front of targeted users that will click on your Instagram Ads. We can include demographic info such as gender, age, location, languages, and interests. Tell us your target audience, and we will create Instagram Ads to reach your goals.

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Why Advertise on Instagram?

Instagram Advertising is a great way to combine together brand awareness, engaging UGC videos, and conversions.

Instagram, with over 2.35 billion monthly active users, and Instagram’s Reels powerful, viral, and trendy videos make it one of the best social media channels for Influencer Marketing.

Instagram Ads Example
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Frequently Asked Questions

What are Instagram Ads?

Ads on Instagram are the platform’s advertising content format. Instagram is currently the most important image-based social network in the world, with around one billion unique monthly users.