Tiktok is the hottest social media site in the world. It’s like Facebook in 2008 – a brand new platform with huge potential and a massive, engaged user base. It’s the perfect platform to reach out to the most impulsive generation in history, swing your marketing hooks straight into their wallets and pull out some fun coupons.
Don’t know where to start?
More than 150 million Millennials and Gen-Zs are using TikTok, but the app is also becoming popular among other generations, with 80% of users aged 16-34 and 26% aged 25-44.
Drive engagement with trending sounds and hashtags. TikTok's algorithm means that anyone and any content can go viral - it's just a matter of posting the right content at the right time.
Well-run ad campaigns on TikTok help brands thrive by being unique. Show off your personality and let the world know what makes you different from others using fun, engaging content that represents your brand.
Unlike Facebook or any other platform, the TikTok algorithm gives a level playing field for everyone – from big brands to small businesses. The algorithm is designed to surface content that is interesting and engaging.
Schedule an AppointmentGen Z is driving TikTok's growth, with more than 60% of users born after 1996. This generation also has significant purchasing power: by 2022, it will represent 50% of the market and have a purchasing power of $143 billion. If you don't advertise to Gen Z on TikTok, you're hurting your eCommerce brand.
Discuss CampaignEngagement on TikTok is unparalleled. It's not uncommon to see videos with millions of views and hundreds of thousands of likes.
The average TikTok user spends around 52 minutes a day on the app and is more engaged than on any other social network.
This high level of engagement is what eCommerce brands are looking for. Therefore, TikTok should be a key part of your social media marketing strategy.
Discuss CampaignGet in front of targeted users that will click on your TikTok Ads. We can include demographics info such as gender, age, location, languages, and interests. Tell us your target audience, and we will create TikTok Ads to reach your goals.
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